Our system is set up to send your email reminder at 10AM EST sharp. In order to let you know about the new Steal of the day. However, every mail provider is different in the way they scan for spam, and there may be other factors affecting the delivery time. These variances make it possible that the item is sold out before you get a chance to see it. The best way to ensure timely delivery is to add DailySteals@decorsteals.com to your safe senders list (contacts list). You also do not have to wait for the reminder to check the daily steal _ just head to our site at 10 AM EST!